Being sick used to be an exception.
Now, one out of every two Americans has a chronic disease.
This means more people than ever—starting at younger ages—are actively pursuing better health and striving to maintain it.
And things are changing for those who aren’t sick.
Gen Z takes a much more holistic view of their health than older generations, essentially viewing healthcare as self-care.
One that shifts our focus from treating disease to optimizing health and longevity.
From
to
And we’re at a moment in time where access to personalized information and the ingredients needed to drive meaningful change are at our fingertips.
With the right ideas, the power of AI, and putting the customer-first, BSW can change the relationship the American population has with their healthcare system for the better.
This is healthcares next chapter.
Patients want faster service, fewer errors, proactive support, and most importantly, care that is tailored to their lives.
What if there was a BSW Concierge?
Healthcare shouldn't just react to decline - it should actively build resilience.
The BSW Concierge transforms everyday moments into opportunities for wellness, making health a natural part of your daily rhythm.
But technology alone isn't the answer. Real transformation happens when motivation meets ability and support.
That's why the BSW Concierge doesn't just connect you to care - it connects you to others walking the same path.
By weaving together these opportunities, healthcare can become something much more than what it is today.
Magic for the customer.
Magic for the family.
Magic for the community.
Proposal
While these are purely illustrative, how might we work towards BSW's mission and truly improve the quality of life of your customers…
Phase one
Strategy & Vision
Four weeks
Kickoff and work with key people from BSW - become one with the brand and the customer.
Develop the strategy and vision for the future of a customer-centric, magical healthcare experience in concert with the BSW team.
Put together a product strategy deck, driven by a compelling narrative, illustrating future concepts that inspire and unite everyone from leadership to lab techs.
Phase two
Define & Design
Four weeks
From the vision, we work back to an exciting place to ‘start’, focused on "what we're optimizing for" at the intersection of BSW and the community we want to serve.
We define the ‘Proof of Concept’ scope, and design an experience that’s both feasible and magical. We'll work with the BSW team to share and leverage their knowledge while avoiding unwanted surprises down to road.
We'll involve the target community and test concepts as we go, increasing conviction and helping us hone in on the best next steps.
Phase three
Build & Deploy
Six to ten weeks
We move fast with focus, intent, and consideration as we architect and build towards a fully functional proof of concept.
While developing a magical experience, we keep trust and safety top of mind, along with customer-centricity and BSW knowledge.
We test regularly, and plan a strategic rollout to minimize risk, and maximize impact. We ship, and drive the change we all want for BSW customers.
Get to know LCA.
We’re the design firm for the AI age.
We partner with leading brands in AI, consumer, and even wellness, to help them define their vision and bring new ideas to market, turning their customers into raving fans.
You're looking to transform healthcare from transactional to engaging. Building an experience that improves the quality of life and wellbeing of every customer.
Why LCA
Vision, Strategy, & Storytelling
We ignite transformative visions that inspire teams, partners, and entire industries to reimagine what's possible.
Leaders in AI
We work alongside AI pioneers to shape technology that communicates, understands, and serves with genuine empathy.
Consumer is in our DNA
While healthcare focuses on systems, we know how to make complex services feel deeply personal and meaningful.
Personal Connection to Healthcare
Our passion for healthcare transformation comes from our own journeys as patients and caregivers.
Builders at Heart
We're founders and builders ourselves, with proven track records of turning bold visions into reality.
Partners in Growth
We're in it for the long game, committed to amplifying your impact in healthcare.
Doug, Jeff, Tiffany -
Let’s accelerate your vision for BSW and change the face of healthcare.
