The Future of Consumer-centric Healthcare

A healthy man wants a 1000 things. A sick man only wants one. And their loved ones do, too.

Being sick used to be an exception. Now, one out of two Americans has a chronic disease.

This means more people than ever— starting younger than ever—are on their health and wellness journey looking to get better and stay that way.

And things are changing for those who aren’t sick.

Gen Z takes a much more holistic view of their health than older generations, essentially viewing healthcare as self-care.

Medicine 3.0.

One that shifts our focus from treating disease to optimizing health and longevity.

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And we’re at a moment in time where access to personalized information and the ingredients needed to drive meaningful change are at our fingertips.

With the right ideas, the power of AI, and putting the customer-first, BSW can change the relationship the American population has with their healthcare system for the better.

This is healthcares

next chapter.

Patients want faster service, fewer errors, proactive support, and most importantly, care that is tailored to their lives.

BSW Concierge can turn data into daily support.

Customers could ask their ‘concierge’   any question on their mind about   their health and wellness.

Personalized responses tied directly to their lab results make for engaging   conversations.

Suggestions for health optimization, generated in real time, can make the experience feel magical.

Healthcare shouldn't just react to decline - it should actively build resilience.

BSW Concierge transforms everyday moments into opportunities for wellness, making health an natural part of your daily rhythm - from personalized brain games that adapt to you, to gentle nudges that keep you sharp.

Health journeys are never meant to be solo adventures. When families are involved in care, success rates double. BSW Concierge keeps loved ones connected, informed, and empowered.

Keep loved ones in sync, sharing victories and staying connected when it matters most.

AI-powered insights don't just update one person - they ripple through the family, making health a shared mission.

But technology alone isn't the answer. Real transformation happens when personal motivation meets community support.

That's why BSW Concierge doesn't just connect you to care - it connects you to others walking the same path.

Your community is all around you. BSW Concierge finds local groups with similar goals, turning solo journeys into shared victories.

As the BSW family grows, so does your support network.

From walking buddies to wellness circles, connections that matter are just a conversation away.

By weaving together these connections, healthcare becomes what it was always meant to be.

Engage with the customer

Engage with the family

Engage with the community

While these are purely illustrative, and done in three days, imagine what we could do in three months.

The Proposal

Phase one

Strategy & Vision

Four weeks

Kickoff and work with core people from BSW - become one with the brand and the customer.

Develop the narrative, strategy, and vision for the future of patient care in conjunction with the team.

Put together a strategy deck, driven by a compelling narrative, illustrating future concepts that inspire and unite everyone from leadership to lab techs.

Phase two

Define & Design

Four weeks

From the vision, we work back to a compelling place to ‘start’.

We define the ‘Proof of Concept’ scope, and design an experience that’s both achievable, and magical.

We involve the target community and test concepts as we go, increasing conviction and helping us hone in on the problem space.

Phase three

Build & Deploy

Four to eight weeks

We work to develop the experience in conjunction with BSW.

While developing a magical experience, we keep trust and safety top of mind, along with customer-centricity.

We test rigorously, and plan a strategic rollout plan to minimize risk, and maximize impact. We ship.